Distribution Services and Economic Power In a Channel
نویسندگان
چکیده
Acknowledgements: The authors are grateful to Brian Ratchford and two anonymous referees of the Journal of Retailing for their careful and constructive critiques of an earlier version of the paper. We also acknowledge with gratitude the useful comments provided by participants of the workshop on Channel Productivity at the University of Mons, October 1996 and the UW Research in Marketing Camp, Seattle, WA September 1997.
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تاریخ انتشار 1996